Posts tagged business
Is your marketing plan best described as a wish and a prayer?

All too often I hear business owners say “I can’t afford to invest in marketing my business right now.” And this is precisely the moment when your business becomes that tree in the forest that doesn’t make a sound. Let me give you some tough love, beautiful. The statement “I can’t afford to invest in my marketing” is damn near fatal for any business…

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5 Ways Corporate Intrapreneurs Can Grow Through Startup Engagement

I worked in corporations for 15 years before realizing I was ready to start my own business. Building something on my own was never a career goal of mine, but the demands of my last corporate role as the Global Director of Innovation & Entrepreneurship at The Coca-Cola Company opened my eyes to new ways of thinking and gave me new-found confidence that I could succeed...

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