Invisible bottlenecks in B2B sales can drain time and resources without being recognized. Learn more about the various ways these breakdowns contribute to lost revenue.

If you’ve ever watched someone try to use your product or service and seen their face twist into that “what fresh hell is this?” expression, you already know the importance of removing pain points. Customers don’t stick around for confusion…

Selling isn’t about pushing harder. It’s about removing friction and guiding attention. Start with one tiny tweak this week in your physical space and watch what changes with shopping behavior!

I can’t tell you how many times I’ve heard this statement from fellow entrepreneurs. “I’m just not good at sales!” And sure, you might not be (yet), but the longer you identify with this statement the more you become a victim of your own B.S.