How To Sell To Everyone Who Lands On Your Website

When someone lands on your website, it’s automatically a sales opportunity. You have them right there, in amongst all your marketing copy. 

But what does it take to transform their interest into real cash using your web pages? That’s what we explore here. We look at what you need to do to sell to everyone who arrives on your home page and how you can do it consistently.

So, without further ado, let’s jump in. 

Add Scarcity To The Home Page

First, you’ll want to think about how you can invoke the idea of scarcity on the home page. If you can make customers think they’re running out of time or options, then you’re much more likely to make a quick sale. 

Scarcity works in all contexts, so don’t be afraid to add it to home pages and product pages. Just make sure the scarcity is real. Don’t trick customers into thinking there’s only 5 of an item left if you have hundreds in your warehouse. 

Also, add widgets and tools that automatically update when someone makes a purchase. This adds transparency to the whole enterprise, teaching them that they can trust you to be frank with them about stock levels. 

Add “Frequently Bought Together” Tiles

Another thing you’ll want to do to drive sales is add “frequently bought together” tiles, something that a lot of leading ecommerce stores now do. These show customers what else they can get when they come to you.

For example, suppose you sell shoes for hiking. You could also cross-sell hiking socks that resist blisters, walking poles, and waterproof gaiters. 

When you do this, you’ll notice that total sales volumes for these items increase significantly. All of a sudden, you have a sales machine. 

Customer Reviews With Photos

Don’t just post “testimonials” on a carousel with generic names. Instead, add photos to your customer reviews. These give them a sense of legitimacy. Site visitors and viewers are much more likely to feel impacted by them if they can put a face to a name. 

If you can link reviews to an independent third-party site, that adds even more authority. People are much more likely to believe your social proof and then use that as an excuse to go ahead and make a purchase, even if their budgeting requirements say otherwise. 

Also, if you can include the city or location of the reviewer, that adds even more impact. New prospects can start to build a profile of the people using your services and then use that as an additional reason to buy. The more your audience seems like them, the more relevant your products and services on your website will be. 

Use Trust Seals

Using trust seals is another way to move your brand forward and sell more on your website. Showing established relationships with trusted players can be a great tactic. 

For example, you could use “as seen on” text and then link to a known media channel. For example, “as seen on Forbes” or “as seen on Good Morning America.” 

These trust seals aren’t going to be the main selling point, but they establish you as an authority. If someone trusted has entertained you, that’s often a sign to potential customers that you have the capacity to deliver on your promises.

If you’re a local business, you can make this local, too. For example, you could mention partnerships with well-established educational institutions or government agencies if you have them. 

Provide Multiple Payment Options

As simple as it may sound, it also makes a lot of sense to provide multiple payment options. The more ways you give people to pay on your website, the more likely they are to convert. 

That’s why you now see a lot of online stores offering crypto payments. These are instant and don’t require going through the conventional banking system. Shop Pay and Klarna are also good options if you’re selling high-ticket products and want to provide people with a way to spread the cost at their convenience. 

AI Sales Agents

You can also add AI agents to your website these days to drive sales. These can operate 24/7 to provide support and guidance to potential customers, helping them with their purchasing decisions and so on. 

AI sales agents are programmable, meaning you can adjust them to the needs of your brand fairly easily. Most only take a few minutes to adjust and then you’re ready to allow them into the wild. They can answer questions in the way your company would like them answered while also notifying human reps of escalations. 

Stack Value

Another age-old tactic is to stack value so customers can see what they’re getting for the low price you offer. Usually, this means putting a value besides all the bonuses they’ll receive and then discounting from the full price. 

For example, you could offer them a bundle of some description for $56 instead of the usual $593, or whatever. Just make sure it’s clear how much they’re saving and what they’re getting in the package they’re ordering. 

Try to show this value stacking visually in a table on the home page or landing page. Put a lot of effort into the presentation if you can. 

Hit Them With A Godfather Offer

You could also look into hitting them with a godfather offer if you wanted. The idea here is to give them a lot of things upfront that they really want but wouldn’t usually expect from your competitors. 

For example, you might say something like 40% off and get free shipping and a secret gift. Combining all of these can be highly effective. 

Use Count-Down Timers

Lastly, you can create scarcity on your website by using count-down timers. Showing consumers how much longer they have to make an order is much more likely to drive a sale. 

For example, you might tell them that they have just 24 hours to make a purchase before a specific deal disappears. Then, just make sure you follow through (instead of resetting the timer).