If you’ve ever watched someone try to use your product or service and seen their face twist into that “what fresh hell is this?” expression, you already know the importance of removing pain points. Customers don’t stick around for confusion…

Selling isn’t about pushing harder. It’s about removing friction and guiding attention. Start with one tiny tweak this week in your physical space and watch what changes with shopping behavior!

Quick quiz: Which of these can you relate to? 1) You feel like there’s not enough time in the day to get everything done. 2) You’re constantly looking for new ways to run your business more efficiently. 3) You hate how long it takes to get documents and agreements signed….

When you believe in what you do you’re not selling. You are simply putting your belief system into action and spreading your gospel. We started The Scout Guide with a simple mission — to save small businesses…

“I know sales really well” she said. “I can usually predict what my clients are struggling with, and I recommend a solution right away. Yet, they’re not closing. And the worst part is when I follow up with them in a month or so they ended up going with someone else, and for more money! I just don’t understand it!” Stephanie’s situation is not unique…

I can’t tell you how many times I’ve heard this statement from fellow entrepreneurs. “I’m just not good at sales!” And sure, you might not be (yet), but the longer you identify with this statement the more you become a victim of your own B.S.