Video is no longer just another marketing tactic – it's the primary way modern audiences consume content, make purchasing decisions, and engage with brands they trust. Master your video marketing, and you will see a massive uptick in engagement, trust, and conversions.

Video has risen to the top spot across social media platforms. On YouTube Shorts and TikTok, it’s the primary content form that engages users and offers an opportunity for instant virality. For brands, video offers a considerable marketing advantage.

This comprehensive guide will walk you through everything you need to know about crafting customized videos with a free AI video generator.

Why are bite-sized videos so popular? They’re able to tell a condensed story in under a minute. On the creator end, however, that’s easier said than done. Here’s everything you need to know to tell your brand story in short-form content and make an impact.