Storytelling is also a way of claiming your voice in a world that often asks women to quiet it. If you’ve built something worth sharing, your story deserves to be heard—not someday, but now.

Marketing isn’t one-size-fits-all. What works for grabbing attention isn’t the same as what drives someone to buy. That’s where funnel thinking comes in.

Why are bite-sized videos so popular? They’re able to tell a condensed story in under a minute. On the creator end, however, that’s easier said than done. Here’s everything you need to know to tell your brand story in short-form content and make an impact.

Success doesn’t happen overnight, but with the right strategy, your brand can grow and thrive. Now it’s your turn—get started with these tips and make your beauty startup unforgettable.