Learn how you can harness the potential of AI for your small business while maintaining the authentic, human-like feel customers expect.

Every business has blind spots. What separates strong brands from weak ones is how early those blind spots are identified, and how quickly they are addressed.

A strategic marketing approach, paired with the right tools and content delivers value, ensures your message reaches the right people and inspires the right action. Here’s how to avoid the common pitfalls that can get in the way of engaging your ideal clients!

Video has risen to the top spot across social media platforms. On YouTube Shorts and TikTok, it’s the primary content form that engages users and offers an opportunity for instant virality. For brands, video offers a considerable marketing advantage.

Storytelling is also a way of claiming your voice in a world that often asks women to quiet it. If you’ve built something worth sharing, your story deserves to be heard—not someday, but now.

Marketing isn’t one-size-fits-all. What works for grabbing attention isn’t the same as what drives someone to buy. That’s where funnel thinking comes in.

Why are bite-sized videos so popular? They’re able to tell a condensed story in under a minute. On the creator end, however, that’s easier said than done. Here’s everything you need to know to tell your brand story in short-form content and make an impact.

Success doesn’t happen overnight, but with the right strategy, your brand can grow and thrive. Now it’s your turn—get started with these tips and make your beauty startup unforgettable.