Hiring Veterans: A Small Business Guide

Hiring veterans can bring a wealth of skills, leadership experience, and discipline to small businesses. Veterans often have backgrounds in problem-solving, teamwork, and adaptability that translate directly into civilian workplaces. For entrepreneurs and small business owners, understanding how to attract and retain veteran talent can strengthen your workforce while contributing to a meaningful mission.

Why Veterans Are Valuable Employees

Veterans enter the civilian workforce with experience in structured environments that require accountability and resilience. Many have led teams under pressure, developed strategic thinking skills, and learned to execute tasks efficiently under tight deadlines. These traits can help small businesses operate effectively, especially in competitive or high-demand industries. Veterans often excel in roles that require leadership, project management, technical expertise, and attention to detail.

Soft skills are equally valuable. Veterans tend to have strong communication abilities, adaptability, and a commitment to teamwork. They are accustomed to working in diverse groups and handling challenges that demand patience and innovation. For small business owners, these qualities can support a positive company culture and reduce turnover.

Identifying the Right Roles

Not all positions may initially seem suited for veterans, but careful planning can reveal strong fits across your organization. Veterans with technical training may thrive in IT, operations, logistics, or engineering roles. Those with leadership experience can manage teams or lead projects. Customer service, sales, and administrative positions often benefit from veterans’ discipline, problem-solving skills, and ability to perform under pressure.

It is important to match veterans’ skill sets to positions that allow them to contribute meaningfully. Conduct interviews that focus on experience gained in the military and how those experiences translate into civilian tasks. This approach ensures veterans feel valued and confident in their new roles.

Creating an Inclusive Hiring Process

Small businesses can improve veteran recruitment by adapting job postings and hiring practices. Use language that highlights transferable skills, such as leadership, project management, and teamwork. Avoid military jargon that may not be understood outside the armed forces. Partnering with veteran employment organizations, local VA offices, and online veteran job boards expands your reach and connects you with qualified candidates.

During interviews, ask questions that allow candidates to explain how their military experience aligns with the role. Veterans often have leadership and problem-solving experience that may not be immediately obvious on a traditional resume. Demonstrating awareness of these skills signals that your business values their background.

Onboarding and Retention

Effective onboarding is essential to help veterans transition successfully. Introduce company policies, workflows, and culture gradually, and provide clear expectations for performance. Consider assigning a mentor or buddy to guide the veteran through the first few weeks. This support can reduce anxiety and foster engagement.

Retention requires recognizing and leveraging veterans’ unique strengths. Encourage participation in decision-making processes, assign challenging projects, and provide opportunities for professional development. Veterans often value structure but also seek meaningful work that has an impact. Demonstrating flexibility and respect for their expertise helps build loyalty and long-term commitment.

Supporting Work-Life Balance

Small business owners should also consider ways to support work-life balance for veterans. Many veterans may be managing family responsibilities or adjusting to civilian life. Offering flexible schedules, remote work options, and access to mental health resources shows that the organization values employee well-being. Programs such as car allowances or partnerships with initiatives like cars for veterans can also provide practical support for commuting and accessibility.

Legal Considerations and Incentives

Employers must be aware of federal and state regulations regarding veteran hiring. The Uniformed Services Employment and Reemployment Rights Act protects service members returning to civilian employment. Additionally, the Work Opportunity Tax Credit provides financial incentives for hiring eligible veterans. Small business owners should explore these options to maximize benefits while complying with legal requirements.

Building a Veteran-Friendly Culture

Creating a workplace that welcomes veterans requires ongoing attention. Celebrate military holidays, recognize veteran contributions, and encourage employee resource groups or networks. Encourage collaboration between veterans and civilian employees to foster mutual understanding and appreciation. A veteran-friendly culture strengthens morale, enhances teamwork, and reflects positively on your company’s reputation.

Taking Action

Hiring veterans offers a pathway to building a capable and reliable workforce for small businesses. Their skills, discipline, and dedication can complement any team, particularly in companies led by women entrepreneurs who value diverse experiences. By adjusting recruitment strategies, providing supportive onboarding, and fostering a positive workplace culture, businesses can successfully integrate veterans and help them thrive. Small steps, from reviewing job postings to partnering with veteran organizations, can make a lasting impact for both the employee and the business.

Veterans bring dedication and resilience that can elevate your company while creating opportunities for meaningful work. Supporting them through clear hiring processes, mentorship, and practical benefits ensures success for everyone involved. For more information, look over the infographic below.

Employer Guide to Hiring and Retaining Veterans