Reaching the right audience has become essential to getting a strong return on investment (ROI) in today's competitive business landscape. Rather than casting a wide net, many businesses find better results by narrowing their focus on those most likely to be interested in their products or services. 

According to Hubspot marketing stats for 2019, “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.”  So how do you get your customers to open your emails and take action?