Review: 22Miles
Think about the last time you got lost in a hospital or tried to find a conference room in a corporate building that looked exactly like every other hallway. It was probably frustrating, and that’s why wayfinding has become more than just a nice to have - it’s now an essential part of how companies, schools, and public spaces run smoothly.
Among the many vendors promising to fix this, 22Miles has carved out a strong position, so read on to find out more about them.
Source: 22 Miles
The 22Miles Story
Founded nearly two decades ago, 22Miles started with a focus on digital signage and gradually became known for something bigger - combining signage with wayfinding, interactive kiosks, and mobile integration. They were early to the 3D wayfinding trend back in 2012 and have kept that innovative streak alive.
Longevity matters in this industry, and plenty of startups pop up, sell a few systems, then vanish. 22Miles has stayed in the game, which makes them a safer bet for organisations planning long-term projects.
Key Capabilities
Flexible Digital Signage
At its core, 22Miles is a digital signage platform - it lets organisations manage everything from a single display in reception to hundreds of screens across a campus. Content can be pushed out instantly, updated remotely, and tailored to specific audiences, and because the system isn’t tied to a single hardware brand, businesses aren’t locked in - they can use existing displays or choose whatever fits their budget.
Interactive Wayfinding
This is where 22Miles is best known; their wayfinding tools go beyond simple “turn left, turn right” instructions because they produce interactive, 3D maps that can live on kiosks, mobile devices, or wall-mounted screens, for example. The standout feature is that clients can update these maps themselves, so if an office moves or a hospital wing gets renamed, the change can be made in-house without waiting weeks for vendor support. And that saves money too.
Mobile And API Integration
22Miles doesn’t just stop at screens - their platform connects with mobile apps, QR codes, and a wide library of APIs, which basically means a visitor can scan a code, carry directions on their phone, and even receive alerts if something changes along the way. For companies with complex IT environments, the open API system makes integration far smoother than closed, proprietary platforms.
Who Uses 22Miles?
One of the easiest ways to understand a platform is by looking at who actually uses it.
Hospitals and healthcare rely on it so patients and visitors can navigate stressful environments quickly.
Universities install it across sprawling campuses where finding classrooms or events can otherwise be a nightmare.
Corporate offices use it not just for visitor wayfinding but also for internal communications and room scheduling.
Airports and transit hubs benefit from real-time maps that connect to flight and transport data.
That cross-industry adoption says a lot, showing that it’s not a niche tool, but something flexible enough to serve very different types of organisations.
Strengths That Stand Out
Proven history - 20 years in business shows staying power, which reassures clients that the platform won’t vanish after a year or two.
First to market with 3D wayfinding - launching that back in 2012 positioned them as innovators, and they’ve continued adding new layers since.
Hardware agnostic - works with all major display brands, so organisations don’t get locked into expensive vendor-specific hardware.
Self-service updates - admins can adjust maps, floorplans, or content in-house, which means less downtime and no ongoing nickel-and-diming for tiny edits.
Deep integration - APIs connect with scheduling systems, alerts, directories, and more, so wayfinding ties neatly into existing workflows.
Scalability - good for one office, a full campus, or an international rollout, all on the same backbone.
Client support - projects aren’t handed off to random helpdesk staff; the same managers and engineers usually stay involved from start to finish, which builds consistency and trust.
Areas Where It Could Improve
Complexity for smaller businesses - a small firm that just wants a simple lobby display might find the platform excessive compared to lighter signage tools.
Initial learning curve - because it can do a lot, there’s training involved, and teams without much tech background might need more time to get comfortable.
Pricing transparency - costs aren’t published, which is common in enterprise tech, but it does mean smaller buyers can’t easily gauge affordability until they talk to sales.
None of these are deal-breakers, but they’re worth knowing if you’re evaluating options.
The User Experience
For Administrators
The admin side of 22Miles is designed for control and independence since businesses can update maps and signage themselves, cutting out delays and costs. Support is still available, but the whole point is that you don’t need to lean on it constantly, and that freedom is rare in this space, where too many vendors keep clients dependent on them for every small tweak.
For Visitors And Staff
On the user side, things are simple - maps are interactive, signage is clear, and the design feels modern without being complicated. In healthcare settings, that simplicity reduces stress, in corporate offices, it saves time, and in airports, it just helps keep people moving. The ability to connect to mobile devices with QR codes means visitors don’t have to keep returning to kiosks, which makes the system more practical day-to-day.
Real World Impact
It’s easy to talk about features, but the impact is what matters. In hospitals, 22Miles systems cut down on the number of lost visitors asking staff for directions, which directly improves efficiency. And on university campuses, new students can navigate buildings confidently instead of wandering. Plus, for companies, tying wayfinding into room booking helps avoid scheduling chaos.
Those might sound like small wins, but when you multiply them across thousands of visitors or employees every day, the effect is huge. For organisations under pressure to do more with less, those little efficiencies stack up into measurable gains.
The Verdict
22Miles positions itself not just as a signage provider, but as a long-term partner for wayfinding and communication, and their mix of scalability, flexibility, and integration makes them particularly appealing to large organisations with evolving needs.
Yes, the platform may feel more complex than some smaller players, and yes, pricing requires a conversation, but those points are overshadowed by the system’s adaptability. Businesses don’t just get a map or a sign - they get a platform that will grow alongside their organisation.
For any company looking at wayfinding as a serious investment rather than a one-off purchase, 22Miles deserves a place at the top of the shortlist because they’ve proven their ability to innovate, they’ve built tools that clients can control themselves, and they’ve shown they’ll be around to support projects for the long haul.