Millennial Moment | Tori Williams
When Tori Williams isn’t getting her zen on teaching at Charleston Power Yoga, she is helping others find their dream homes as a real estate agent. Recently, she combined her love of yoga and real estate and created Yogi hOMes, a business dedicated to creating ease for others throughout the home buying or selling process. We interviewed Tori do see how she does all this while keeping her calm and positive attitude.
How would you describe yourself in three words?
Energetic. Positive. Fun.
What is the best advice you’ve ever received?
“If it isn’t a hell yes, it’s a no.” - thanks, Charleston Power Yoga teacher training!
What has been the toughest obstacle you’ve had to face as an entrepreneur?
Besides the road that it took to get here (ha!) I’d say my toughest obstacle was learning how to lead generate + convert leads into paying clients. It’s one thing for people to be pumped about your new products or services, but it’s another for them to actually want to purchase. People care a lot about what they’re spending their hard-earned cash on (myself included!) You never want to oversell yourself or come off as aggressive/inauthentic when promoting yourself and your goods, so figuring out how to offer my services to those who need it without seeming pushy was my greatest challenge. It’s all about knowing your target audience and speaking directly to them when advertising. If you’re saying the right things to the right people (aka your ideal target audience), they should come running to work with you!
How do you balance the entrepreneur lifestyle with having a social life?
I personally think being an entrepreneur makes having a social life that much easier! Whenever I go to a social event, it’s literally a chance for me to network and meet new people that could potentially become clients. And luckily for me, I run 3 businesses that offer 3 very different services: yoga, marketing/writing, and real estate…so there is bound to be someone who needs at least ONE of those things! It never fails. I’ve also found that being self-employed and creating my own schedule has given me a TON of newfound energy, so I’m much more eager now to go out and do social things than when I worked a desk job.
How have your parents played a role in your journey?
My parents have always told me to go after what makes me happiest, and so that’s exactly what I’ve done. I’m lucky that they let me pave my own path rather than pressured me into doing something I wasn’t passionate about. Thanks, mom and dad! :)
Do you view age as being a disadvantage or advantage, and why?
I personally see it as an advantage, because I have all of this time to build my own empire and create a fulfilling life for myself doing what I KNOW I love. On the other hand, some people don’t take young 20-somethings seriously when it comes to business, and that’s unfortunate/may lose you a client or two. However, it will certainly work out in our favor five years from now when we can say we’ve been running our own businesses for most of our twenties.
How do you tackle self-doubt when it comes up?
I remind myself why I started in the first place and take a look at my list of life goals that I plan to accomplish. Seeing that list let’s me know what I’m working towards every day keeps me going when my “monkey mind” kicks in.
What is your favorite social media platform and how has it impacted your business?
I’m a millennial, so obviously I’m going to say Instagram—I can’t help it. It does such a great job combining visual with words so that you can target to your ideal client. Not only that, but I love using hashtags to find fellow creatives and connect with them on the internet. It’s so cool to see people who are doing the same thing as you all over the world! I think of my Instagram as an extension of my website and my business, so everything I post on there is representative of the type of person/businesswoman I am. And it gives potential clients an idea of what to expect if/when they want to work with me! I’ve had tons of people find me on Instagram who need my services.
What is your favorite way to destress?
Either practicing yoga or curling up with a good book, depending on how stressed I am.
Say a young entrepreneur with a brilliant idea is reading this, and is hesitant in making the leap into entrepreneurship. What is your advice for her?
Life is way too short to spend one moment doing something that isn’t bringing you the most joy or getting you closer to your end goal. Your ideas are important and need to be heard, and you owe it to yourself and to others to take the leap and let your brilliance shine!
About Tori Williams:
i! I'm Tori, and I'm a...ogi. Friend. Traveler. Type A. Perfectionist. Bookworm. Fitness Freak. Interior Design Enthusiast. Eating Disorder Survivor. Sunshine Seeker. Cat Lady. Coffee Addict. Social Media Maven. Planner Junkie. Aspiring Sommelier. Goofball. Avocado Toast Advocate. Candle Keeper. Lover of Turquoise, Sunflowers, and Good TV.
When I'm Not Blogging I'm...Teaching Yoga & Working in Marketing. Stuck With My Nose in a Book or Magazine. Cuddled Up With My Three Cats: Buddy, Goose, & Watson. Sweating in a Hot Yoga or Buti Yoga Class. Drinking Wine With My Girlfriends.
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