How Professional AV Equipment Can Elevate Your Small Business Events
Looking for event equipment that actually impresses attendees?
Hosting events is one of the best ways your small business can grow. Product launches, client pitches, networking mixers… you know the drill. Every event you host has one thing in common.
Professional AV equipment.
The issue? Countless small businesses continue to overlook just how much quality AV matters for events. Renting poor quality speakers. Using outdated projectors with blurry images. Trying to pull off events without investing in proper equipment or solutions.
While you're struggling to wow attendees your competitors are racking up clients and building industry authority with professional broadcasting equipment solutions.
Let's dive into
Why Professional AV Equipment Makes Or Breaks Events
How Poor AV Equipment Hurts Your Business Events
Types Of Broadcasting Equipment Solutions For Businesses
How To Build The Right AV Setup
Why Professional AV Equipment Makes Or Breaks Events
Let's start with the numbers. 88% of event attendees expect event tech to operate without any technical difficulties. They also expect top notch equipment performance. That is almost every attendee who walks into your event.
When small businesses choose dependable professional AV equipment from trusted companies like Thor Broadcast, they are ready to exceed attendees expectations right off the bat. Professional AV equipment offers crystal clear audio quality. High definition video streams. The ability to broadcast presentations with equipment most consumers won't even have in their home.
The professional AV market is only growing as consumers come to expect premium experiences at every event.
The market for professional AV equipment and solutions is projected to grow to $422 billion by 2029. Events venues and events are becoming the fastest-growing vertical with a projected compound annual growth rate of 6.3%.
If you've ever hosted a business event, you know that first impressions matter. Professional audio visual equipment sets the tone of your entire event before you even say hello.
How Poor AV Equipment Hurts Your Business Events
When one microphone isn't working, everyone notices. When your presentation isn't visible against the overhead lighting, attendees lose interest. Low quality AV equipment is embarrassing and costs your brand respect in minutes.
Major consequences of poor AV equipment include:
Audience members not listening to your message because they cannot hear you
Lost brand reputation that reaches far past the event itself
Disengaged attendees which defeats the purpose of hosting an event
Marketing dollars going down the drain
Tight budgets are no excuse for skimping on professional AV equipment. That may be what your business did in the past but that doesn't have to be what your business continues to do. In fact, doing so will cost your business more money in the long run.
It's the things that don't go seen nobody knows you forgot. Event disasters from poor AV equipment lead to lost opportunities, lost clients, and damage to your brands reputation.
Investing in professional AV and broadcasting equipment services provide your business with the ammunition you need to wow attendees at every event.
Types Of Broadcasting Equipment Solutions For Businesses
Professional AV Equipment doesn't have to mean buying all new equipment today. Take inventory of what you already have and fill in the gaps with the right equipment for your specific business events. There are four categories of professional equipment you should consider.
Audio equipment. Let's face it if your audio quality is poor, your attendees will tune you out. Audio quality is the number one complaint of business events. Microphones, speakers, and mixers are the foundation of every event. Invest in equipment that allows you to move around while staying connected to your audience.
Video equipment. Speakers can say whatever they want, but if it doesn't hold your attendees attention, they may not be listening. Projectors, LED displays, and cameras help produce eye-catching content your attendees will remember.
Signal distribution equipment. Devices like modulators, encoders, and distribution amplifiers may not be flashy but without them you have no way to distribute your audio and video content. Signal distribution is often the most overlooked category when building your AV arsenal.
Live streaming equipment. Hybrid events are here to stay. Upgrading your business events to allow for virtual attendance is no longer a luxury. Live streaming your event professionally requires it's own set of equipment.
How To Build The Right AV Setup
Every event your business hosts will not require the same AV setup. Understanding your events allows you to cater your AV setup to fit your needs. Don't waste money on AV equipment that your business won't use.
Large product launches will require different equipment than small meetings in the board room. Tailoring your AV setup to your specific event maximizes the bang for your buck.
First, ask yourself where you'll host most of your events. Indoor? Outdoor? Will you require portable equipment to move from place to place? Knowing the types of venues you'll be hosting events at narrows down what equipment you actually need.
Your business may host weekly webinars but will require additional equipment for hybrid events. As businesses start to include virtual attendance into their events they need equipment that can handle both scenarios. Not having the proper equipment to broadcast your event professionally can hinder your ability to grow your audience.
When purchasing new equipment, think about your businesses growth. Just because you need seven microphones doesn't mean you should buy the cheapest microphones. Think about equipment that can grow with your business by adding on additional components rather than having to replace all of your equipment every time your business hits a milestone.
You also want to invest in equipment from professionals. Don't reinvent the wheel by buying equipment you've never heard of from a company you can't find. If something were to go wrong mid event you want to be able to contact the company for help.
Wrapping Things Up
Event Equipment should excite you. Just like the rest of your event it should wow your attendees. There's no reason your attendees should have access to better quality equipment at your event than you do.
Remember: Your events are a representation of your brand. Put forth the effort into your events that you would expect others to do for you!