3 Solid Reasons to Improve Your SEO
If you want to grow your business in 2024, keep reading.
There’s one marketing strategy that I wish more entrepreneurs & small business owners really understood, and that’s…
SEO = Search Engine Optimization
Every day Google processes 8.5 BILLION searches. (That’s about 99,000 searches every minute!)
We search for everything from recipe ideas for dinner, to the latest drama on the Bachelorette, to workouts that we can do while watching the Bachelorette! 😂
But there are also thousands of searches every day by people looking for businesses like YOURS!
When someone types in your business type, industry, or area of expertise, does your business come up in the search results?
Sometimes, yes. Many times, no.
Why? Because most small businesses & entrepreneurs are failing to work on their SEO in a meaningful way!
So today I’ll share 3 solid reasons to improve your SEO!
3 Solid Reasons to Improve Your SEO
Higher search engine rankings give your business credibility
When you’re considering making a purchase of any kind, what do you do?
You Google it!
And most of us (about 80% of searchers) cruise right past those ads and go to the websites on the first page.
Why?
Because we tend to trust those “organic” results as being more reputable!
Ranking higher in the search results is a sign that your website is credible and that you’re “answering” the searchers question in a meaningful way!
For this reason, high quality content is a must!
SEO is not going away
Take a look around at how much technology you use.
Your laptop. Your cell phone. Siri & Alexa responding to your every request.
This is the direction we are headed as a society…and it’s precisely where your own ideal clients are spending their time.
If you’re not working on your SEO, your competitors probably are. So the more lead time they have ahead of you, the harder it will be for you to rank organically for the same keywords!
Investing in SEO to improve your presence online is always a good idea.
Search Engine Optimization works!
You do not have to be an online business to have competition online.
Everyday someone does a search that is related to your business and they may never see or land on your website.
When you invest in SEO and regularly update & publish high quality content around your area of expertise, you’re elevating your “topical authority”! And that goes a long way with Google’s algorithm.
SEO isn’t an overnight fix, but it does work. There’s a reason so many BIG businesses invest in SEO. It’s because they know they need to in order to hit their goals!
A niche query that actually buys
When you aim for intent-rich, long-tail searches, you meet customers right at the moment of need. A great example is Temporary Industrial Flameless Heater Rentals: the phrase is specific, urgent, and commercial. Think winter job sites, safety compliance, and uptime pressure—no time for guesswork, just “solve it now” energy.
People typing this aren’t browsing; they’re sourcing a solution to keep crews working, avoid shutdowns, and satisfy safety standards. Building content around these precise searches helps you rank for buyers—not just readers—so your SEO turns into quotes, calls, and signed POs instead of vanity traffic.
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