BECOME THE CEO YOUr business needs you to be


Running a business can be hard. You’re wearing all the hats, your to-do list seems to grow by the minute, and sometimes being the boss feels downright overwhelming!

The fact that you’re experiencing this moment in time means you’re on the entrepreneur’s journey. You’re right where you should be. You’re not alone. And there is another way to walk this path!

We start our businesses as Tacticians, learning how to do all the things largely out of necessity. But one day you realize you’re at your breaking point. You simply you can’t keep up with the growth of your business and continue wearing all the hats. There are only so many hours in the day and your time, energy and focus are precious!

It's precisely in this moment that you must learn to become the CEO. You must assume the strategic role. You must rise to the occasion & become the leader your business needs.

Thrive guides & empowers you to rise into your role as CEO.



Thrive is currently full! sign up below & we’ll let you know next time we offer the program.



Hatch Tribe - Your Growth Mindset

week 1 - your growth mindset

The business of becoming a successful entrepreneur is about a whole lot more than selling awesome products & services. How you show up each and every day in your business affects how your customers perceive you, the quality of what you deliver, and the type of leader and CEO you become.

A growth mindset is critical in business. With a growth mindset, you realize you can improve through practice (vs. seeing your abilities as innate and unchangeable). You see failure as a chance to learn (vs. a permanent state). You see critical feedback as a chance to improve (vs. a personal attack). Rather than giving up when obstacles come your way, you focus on a journey of continual improvement.

This is the path of successful entrepreneurship and that’s why we start here, because mindset is half the battle. You’ll learn how to adopt and embrace a growth mindset in your life and business.

week 2 - your business assessment

With your newly planted growth mindset, you’ll take a deep dive into your current business to establish a baseline. Where are you right now? What’s working? What’s not? What’s keeping you up at night?

As the CEO, your role is to deeply understand the state of your business and to set the direction for the future. If you want to grow, you have to know which way to go - which is where regularly assessing your business and getting comfortable with The Good, The Bad, and The Ugly is so important. It’s this knowledge, combined with your growth mindset, that guides great decision making about growth, evolution, and pivots in your business.

We’ll also explore goal setting & focus through the lens of the CEO. It’s time to level up!

Hatch Tribe - Your Business Assessment

Hatch Tribe - Your Growth Priorities

week 3 - your growth priorities

How long is your to-do list? Is it overflowing onto countless pages with some tasks so old it feels embarrassing? If that sounds like you, you’re not alone.

Trying to prioritize these giant to-do lists can feel akin to climbing Mt Everest, but the good news is there is a better way. It starts with understanding the framework for how to prioritize your work as the CEO of your business.

In this module you’ll learn the 5 areas most tasks fall into. At the top, you’ll discover those money generating tasks that drive growth in your business. On the bottom, you’ll discover those backend tasks that generate no money and touch no customers. With this knowledge, you’ll then redraft your to-do list and get a sense for how your time should be spent to truly grow your business!  

week 4 - your intentional day

Are you running your business? Or is your business running you? If you’re constantly feeling overwhelmed, exhausted, and like your life is no longer your own, this module is going to change your world.

We live in a society that rewards busyness. The constant going & doing gets worn like a badge of honor, that eventually leads to a giant crash & burn, complete with binge eating, downing a bottle of wine, and hibernating under your covers with a self-induced cold. Sound familiar?

Busyness is bullshit. It’s time to start living and working with intention. And that starts with YOU. You are literally in the driver’s seat as the CEO, yet all too often entrepreneurs stay shackled to a schedule that doesn’t serve their health, sanity, or productivity.

In this module you will learn how to structure & live out your day with intention. We’ll explore a variety of issues including saying yes, saying no, aligning your work to your natural rhythms, valuing your time, time blocks, and more!

Hatch Tribe - Your Intentional Day

Hatch Tribe - Your A-Team

week 5 - your a-team

As your business grows and you continue to rise into your role as the CEO, you’ll learn just how much the people around you matter. Do they elevate your business? Do they contribute to your vision? Do they embody the values of your brand?

Whether you’re a solopreneur or leading a team of ten, the people you surround yourself with can make or break you. In this module we’ll explore two different, yet equally important lessons in building teams.

We’ll begin by looking inside your current business and identifying tasks that simply don’t need to belong to you. If you’re going to be the CEO, you’re going to need some help to do it, and this exercise will help you quickly identify what to get off your plate & how to do it.

Then we’ll look at your life at large. There are 8 specific people that every entrepreneur needs on her own personal board of directors. You’ll learn how to build that team & how to leverage their superpowers for good!

week 6 - your simplified systems

Have you ever noticed just how much activity repeats in your business? From creating client proposals, to drafting and scheduling social media, to updating Quickbooks…you are constantly repeating work.

Yet a lot of this repetitive work happens “ad hoc”, which is to say the steps are largely captured only in your brain & that’s anything but efficient! As the CEO of your business, you mission is to work smarter, not harder. That’s where systems & processes come into play!

Anything that repeats in your business can be improved with system or process. It removes the “overthinking” and helps make your job easier because all you have to do is execute the pre-determined steps. In this module you’ll learn how to create & implement routines that support your growth, help you delegate, and improve results for your business.

Hatch Tribe - Your Simplified Systems

Hatch Tribe - Your Beautiful Life

week 7 - your beautiful life

You can make money doing anything, but the fact that you chose to become an entrepreneur puts you in a special camp. Your drive & passion to see your dreams become a reality lead you here. But it might not be enough to keep you here.

Entrepreneurs often burn the candle at both ends. When work consumes the lion’s share of our time, energy, and resources, it often leaves little leftover for personal pursuits, fun with family and friends, or just play for play’s sake.

In this module, we’ll explore a holistic view of life as the CEO. You’ll explore what balance means to you, while setting some non-negotiables that help keep your energy & motivation high to keep running that awesome business of yours!

week 8 - your rockstar routines

By this point, you’ll already be experiencing awesome results from the new practices you’ve implemented in your life & business. You’ll even be experiencing a significant shift in how you perceive yourself as the leader & CEO of your business. Which raises the question…How do you keep this goodness going?

In the final module, you will learn how to continue implementing what you’ve learned in this program, setting yourself up for success. You’ll learn the routines that every rockstar CEO implements in her business to stay on track, focused, and empowered. We’ll give you the tools & a full calendar to drop the dates right into your calendar.

You’re a CEO on the rise and we can’t wait to see you grow!

Hatch Tribe - Your Rockstar Routines

group coaching & support

THROUGHOUT THE 8-WEEK PROGRAM, We’ll support your growth & HELP hold you accountable for driving results in your business.

Thrive Group Coaching Program for Women Entrepreneurs


Each week you’ll have the opportunity to participate in a live, 90-minute group coaching call with Hilary Johnson, Hatch Tribe Founder & Business Coach. There will be a live Q&A and group discussion about each week’s topic, plus you’ll have the chance to be coached live! If you have a business challenge you’d like to be coached through, sign up for the “hot seat” and Hilary will guide you through it.

Coaching sessions will be hosted live on Zoom video conference and a replay will be made available for participants who cannot join live.

Group coaching calls will be held from 1 - 2:30pm EST on the following dates: 4/10, 4/17, 4/24, 5/1, 5/8, 5/15, 5/22, 5/29


During the program you’ll have access to the Hatch Tribe Members Circle, our VIP virtual community for women entrepreneurs. This is the perfect place to ask questions, get support, and connect with fellow entrepreneurs.

THRIVE participants will also have access to a private accountability group where we’ll share the weekly assignments & check in on your progress. We’ll support you throughout the program with accountability check-ins, answering your questions, and helping support your progress.


Thrive is currently full! sign up below & we’ll let you know next time we offer the program.

 your coach

Hilary Johnson is on a mission to help women entrepreneurs develop powerful, profitable and sustainable businesses. As a serial entrepreneur and business coach, she recognized firsthand the need for true community, support, and education for entrepreneurs. This led her to create Hatch Tribe, a global community devoted to cultivating and connecting women entrepreneurs.

She is the host of the “Art of Doing Podcast” and author of "A Girls Guide to Surviving the Startup with Your Mind, Body, and Soul Intact", an encouraging read that imparts road-tested wisdom for tackling the inner and outer work of being the boss.

When she’s not working you’ll find her traveling the world with a single carry-on bag. Her favorite quote & mantra is “Live Loud. Eat Well. Travel Often”.

The THRIVE Program & Group Coaching will be led and facilitated by Hilary. Throughout the program she will offer coaching insights, accountability, support & encouragement as you rise into the role of CEO!

Hatch Tribe - Hilary Johnson - Founder & CEO

client testimonials

Stefani Zimmerman Drake.jpg

“Hiring Hilary as my business coach has been the single most valuable thing I have done for business development since starting as a freelancer 3 years ago. Her knowledge, expertise and professionalism has provided an enormous amount of momentum for Drake Strategies and produced immediate results. For anyone looking for encouragement, wisdom and growth in their business, I would highly recommend Hilary.”

— Stefani Zimmerman Drake | Drake Strategies


“If you’re reading this, go ahead and hire Hilary. No, but really. Do it. There’s a reason why you’re here, right? Some part of you KNOWS you have a great business within you but you need accountability, a sounding board, guidance and a PLAN. That’s what Hilary gives you. Make the investment - you won’t be sorry! I’m a bootstrappin’ gal myself and I can honestly say coaching was the best money I’ve ever spent in my business. In just 12 weeks, I went from clueless about how to pivot my existing struggling biz, completely unclear on who my audience was, and entirely uncertain what steps to take next. I was ... ummmm.. . floundering to put it nicely. By the end of our time together, I discovered a niche that I LOVE to serve + created an entire bomb ass online course to offer them + had the tools to plan my year ahead. Hilary is the real deal! Okay, so seriously. Why are you still reading this? Hit that ‘apply now’ button and buckle up for the best ride ever!”

— Phyllis Brasenell | The Saucy Mama Co.

Stephanie Burg.jpeg

“Hilary, you have helped me so much in such a short amount of time. While I’ve truly valued the support I’ve had in my business up until this point, I feel like our work at this particular time in my life and business has really given me a freaking launch strategy that really works in a way I’ve been desiring for quite some time. YOU are amazing and a badass and I’m SO grateful for your support, your friendship and the ability to witness what you’re creating in the world. Thank you always.”

— Stephanie Burg | Stephanie Burg Coaching




Ask yourself these questions…

  • Do you have an existing business that you want to grow?

  • Are you open to change and trying new things to support your business?

  • Are you willing to get real about what’s not working so you can change it?

  • Do you desire a greater sense of clarity about what work to focus on?

  • Do you want to experience more ease in your daily life & business?

  • Do you want to feel consistently supported by the people around you?

  • Are you ready to let go of doing all the things by yourself?

If you answered YES to the majority of these questions AND you’re willing & committed to doing the work, THRIVE will be a great fit for you!


This program is NOT for you if…

  • You are not willing and committed to devoting the time & energy to your development

  • If you are more interested in clinging onto your excuses and ways of being that are not serving you

  • If you think you’ve tried it all & have all the answers already


If you’re ready to become the CEO that your business needs to you be & you’re ready to do the work, jump in! You’ll challenge your thinking. You’ll learn new ways of being and doing. You’ll experience support and accountability. You’ll grow and drive results in your business!

your investment includes

LIKE A BOSS - Hatch Tribe
  • 8-Week Thrive Program Starting April 8, 2019

  • Weekly Course Videos, Assignments & Worksheets

  • Weekly Live 90-Minute Coaching Calls with Hilary (1 - 2:30pm EST on 4/10, 4/17, 4/24, 5/1, 5/8, 5/15, 5/22, 5/29)

  • Opportunity to Submit for Hot Seat for 1:1 Coaching During Calls

  • Access to Recorded Replays of All Live Coaching Calls

  • Hatch Tribe Members Circle Access During Program

  • Private Accountability Group for Q&A, Check-Ins, & Support

  • Lots of Love & Support As You Become that Badass CEO You’re Meant to Be!


client testimonials

Melissa Miley.jpg

“Hilary is a fantastic coach. She is an insightful business owner and a direct communicator with a caring heart and positive energy. In my opinion, she has the perfect cocktail of skills to empower women entrepreneurs, and she does just that and more! I am 110% satisfied with the results from hiring Hilary to coach me and I have already been referring my friends to her and the Hatch Tribe!”

— Melissa Miley | Melissa Miley Photography


“You have such a gift for what you do, and you’ve been so easy to confide in and talk with about things that I felt very unsure about, vulnerable almost. Our sessions sure came at the right time and everything fell into place perfectly for me. I feel much more confident and at peace with what once was a sh*t show in my brain!”

— Schanen Smith | High Vibe Media


“Working with Hilary really pushed my business to the next level. She helped to solidify the vision I have for my company and what I need to do to get there.”

— Stephanie Olson | Inspired by Stephanie Rose



Thrive is currently full! sign up below & we’ll let you know next time we offer the program.